Digital Marketing Consultant
Department:
Digital Marketing
Project Location(s):
Noida
Job Type:
Remote
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion, and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Must have knowledge of On-page/Off-page site analysis SEO Works.
- Excellent verbal and written English communication skills
- Plan and execute SEO white-hat tactics and strategies.
- Excellent team player.
- Should be an expert, self-motivated as well as carry out the assignment independently.
- Should review and analyze client sites for areas that can be improved and optimized